Project information

• Category: SEO
• Client: PT. Inovasi Informatik Sinergi

Opensynergy is the official website of PT. Inovasi Informatik Sinergi, the place where I worked.
In this project, Opensynergy is the official website of PT. Inovasi Informatik Sinergi, the company where I worked. Similar to my previous project involving incertificate, I aimed to enhance SEO by utilizing tools beyond Google Ads. Alongside traditional methods, I employed WordPress plugins such as 'Yoast SEO' to analyze the SEO maturity level of each page. It's crucial to note that SEO improvement isn't solely reliant on paid methods (increasing traffic), but also on various factors, including:

Content Quality: Providing high-quality, relevant, and engaging content that satisfies user intent.
Keyword Optimization: Properly optimizing content with relevant keywords to improve visibility in search results.
Meta Tags: Crafting compelling meta titles and descriptions that accurately represent page content.
Site Speed: Ensuring fast loading times to enhance user experience and search engine rankings.
Mobile Friendliness: Optimizing websites for mobile devices to cater to the growing mobile user base.
Backlinks: Building high-quality backlinks from reputable websites to improve domain authority and search rankings.
User Experience (UX): Enhancing website usability and navigation to keep visitors engaged and reduce bounce rates.
Technical SEO: Addressing technical issues like crawl errors, broken links, and XML sitemap optimization.
Social Signals: Leveraging social media platforms to increase brand visibility and generate social signals.
Local SEO: Optimizing for local searches by claiming and optimizing Google My Business listings and ensuring NAP (Name, Address, Phone Number) consistency.